Carrot and Stick Approach Lacks Creativity

Credit: Jerry Bauer

What’s wrong with the carrot and stick approach with which we’re so familiar? It has worked perfectly well up until now, hasn’t it?

Well, yes and no. It has worked extraordinarily well when trying to motivate people doing simple, routine, repetitive tasks such as working on an assembly line or stuffing envelopes. But more and more of what people do at work isn’t like that. It isn’t following a formula. It’s doing something creative, non-routine. And for that sort of work—the work that most white-collar workers are doing in this economy—the carrot and stick approach doesn’t work. In fact, it often does harm.

Part of Friday series on Motivation. Series one will be quick posts with Daniel Pink, followed by a series of other motivational articles.


What motivates YOU?

Drive: The Surprising Truth About What Motivates Us


Listen to the interview here > Conversation with Daniel Pink. You can download the show to iTunes by clicking the icon on the player.


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[FTC disclosure: Daniel Pinks publisher sent me a copy of the book, Drive and the Q & A materials I am using here as posts]

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